From the Centre - Our Blog

Welcome to the Centre’s blog.

This blog will look at regularly topical and prescient issues that go to the management of public affairs in corporations and organisations, as well as how issues management, corporate social responsibility, corporate reputation stewardship, stakeholder engagement, corporate ethics and corporate communications affect the community.

From time to time, we'll also look at issues like employee engagement with their workplaces, the impact of new media and peer-to-peer networks on large organisations and how companies are shaping public policy.


20 Apr 2017:
Basic reputation hygiene nose-dives at United Airlines

While the fall-out continues from the online viral cyclone sparked by Dr David Dao being ‘voluntarily deplaned’ from a United Airlines flight in Chicago last week, a few observations are worth making about big corporat.. read the full article
9 Jan 2017:
The Centre's Top Five predictions for corporate public affairs in 2017

As we have done in previous years (it’s déjà vu all over again), we have collated our Top Five predictions for corporate public affairs for the coming 12 months. For 2016 (see list at the end of this message), .. read the full article
27 Sep 2016:
Social media in government relations

The next big things in social media in government relations were identified by the Centre for Corporate Public Affairs in a recent webinar. Considering the reach of social media into modern public discourse, and how publi.. read the full article
15 Jun 2016:
Trends in Corporate Responsibility reporting

Corporate responsibility reporting, if approached with deliberation and a view to tactical execution, can be used as an opportunity to identify and generate content that can engage a broad spectrum of an organisation’s stake.. read the full article
16 Mar 2016:
Effectively managing up

The Centre recently hosted a professional development webinar on good practices in managing-up. The webinar was hosted by Centre Director Wayne Burns and Robert Hadler, former General Manager of Corporate Affairs at Coles.. read the full article
19 Jan 2016:
The Centre’s Top Five Public Affairs Predictions for 2016

The start of a New Year turns many a businessperson’s mind to their career and business trajectory for the next 12 months. As we have done in past, the Centre has collated what it predicts will be some of the likel.. read the full article
19 Oct 2015:
Centre for Corporate Public Affairs to probe corporate community investment in national research on ‘giving’

I am excited to let you know that the most detailed contemporary research into business ‘giving’ in Australia – including corporate community investment – will be conducted by the Centre for Corporate Publi.. read the full article
1 Sep 2015:
Making strategy real – the Famous Five

The road to implementing corporate public affairs strategy in the face of the constant headwinds of a dynamic business environment are littered with good intentions. The Centre’s 2015 State of Australian Public Affairs.. read the full article
24 Feb 2015:
Tips for managing public affairs across borders

The Centre recently held a webinar on good practices in managing international affairs across borders. The webinar profited from the insights offered by two guest speakers: Peter Eggleston, General Manager Policy, Government a.. read the full article
7 Jan 2015:
Five trends in 2015 that will change public affairs

Straight out of the starting blocks for 2015, we are sharing five trends the Centre has identified will be writ large in the corporate public affairs management function in 2015, and that we recommend you watch. These tre.. read the full article
30 Oct 2014:
Managing Public Affairs suppliers and agencies

The Centre recently hosted a professional development webinar on good practices in managing public affairs suppliers and agencies. The webinar, led by Centre Director Wayne Burns, benefitted also from insights by two guest speaker.. read the full article
8 Oct 2014:
Corporate Public Affairs and Project Management

An oft underestimated capability residing in the corporate public affairs function is project management. Hardly among the most glamorous of business capabilities, good project management is a common characteristic across.. read the full article
2 Sep 2014:
The human media

A study by the US-based Pew Research Centre challenges the perception of social media as a platform for dynamic political .. read the full article
13 Aug 2014:
10 Worst Things to Do in Corporate Public Affairs

We often read lists (they most often come in fours, sevens and tens) of action we must take or things we must do to strengthen management performance and outcomes. Over the past few years, the Centre has been collecting .. read the full article
2 Oct 2013:
Which way will Weibo go?

China's micro blogging platform Sina Weibo, a phenomena whose echo chamber frequently targets foreign companies, often in campaigns and memes initiated by shady and commercially self-interested bloggers (sometimes with opaque s.. read the full article
30 Jul 2013:
PR is dead

Indian philosopher and the winner of the Nobel Prize for Literature, Rabindranath Tagore, last century mused: ‘Death is not extinguishing the light; it is only putting out the lamp because the dawn has come’. Pu.. read the full article
29 Apr 2013:
Is charity still part of corporate responsibility?

In its early stages, corporate social responsibility (CSR) was mainly about handing over cheques to charities. This is not currently the case, as CSR has evolved from mere philanthropy. CSR is now seen more as a strategic.. read the full article
31 Jan 2013:
The dimmed lights of the CEO

The most recent results of Edelman’s annual global survey reveal that although trust in institutions (government, business, NGOs and the media) has improved in the past year, trust in leaders, including CEOs, improved min.. read the full article
19 Oct 2012:
The 2012 State of Australian Public Affairs series: A snapshot of activities relating to corporate responsiblity

The Centre’s 2012 State of Australian Public Affairs research found that activities related to corporate responsibility are integrated into 65 per cent of Australian public affairs functions. The most common of thes.. read the full article
25 Sep 2012:
The 2012 State of Australian Public Affairs series: Demonstrating the function’s value

Results from our 2012 State of Public Affairs research show that public affairs functions in Australia predominantly gauge their performance by assessing external stakeholder perceptions and attitudes. Less functions measure th.. read the full article
10 Sep 2012:
The 2012 State of Australian Public Affairs series: Reputation matters, but not to all

Results from the Centre’s 2012 State of Australian Public Affairs survey show that many organisations are still not measuring their reputation amongst key stakeholders. There has not been a great leap forward in resp.. read the full article
31 Aug 2012:
The 2012 State of Australian Public Affairs series: A social media world

Social media has become an accepted and important component of the public affairs function in Australia, as evidenced by the Centre’s latest survey of the function. Our recently completed State of Australian Public Affair.. read the full article
23 Aug 2012:
The 2012 State of Australian Public Affairs series: Going the distance

Over the next few weeks we will highlight key insights from our recently completed State of Australian Public Affairs research. It is the eighth of its kind undertaken by Centre staff spanning a period of 20 years. The 2012.. read the full article
7 Mar 2012:
A unique battle for the US presidency

The current battle for the Republican Presidential nomination is unique in several ways. First, there is a deeply divided fractionated Republican party between ultra conservatives, tea party supporters and moderated. The .. read the full article
9 Feb 2012:
License to lead

Edelman released the 2012 results of its annual Trust Barometer study this week, unveiling good news for the business world. The study consists of surveys of the general public in 25 countries, and focuses on perceptions about .. read the full article
10 Jan 2012:
Insights to managing yourself more effectively

How they manage themselves is the essential 'self-raising' ingredient to the success of most highly accomplished, respected, in-demand (and highly paid) corporate public affairs executives. In our end of 2011 discussions a.. read the full article
4 Jan 2012:
2012 Social Media Predictions

What has social media likely got in store for the corporate public affairs management functions in organisations (private and public sectors) in 2012? The Centre for Corporate Public Affairs has collated knowledge from .. read the full article
9 Dec 2011:
Once again, social business

‘Social business’ is not a new term. It was first introduced by Nobel laureate Prof. Muhammad Yunus to describe non-loss, non-dividend businesses focusing on social rather than financial objectives. However, in.. read the full article
10 Nov 2011:
Issues management crucial for corporate reputations

John Mahon, a leading authority on issues management and Professor of Management at the University of Maine’s Business School, addressed participants at the Centre’s Heads of Function and Senior Practitioner dinner .. read the full article
20 Oct 2011:
Engaging employees through social media

The Centre held a professional development module on social media and internal communications this week in Sydney. During the module, Australian public affairs practitioners had an opportunity to discuss the challenges and shar.. read the full article
27 Sep 2011:
Counting on Asia

This year’s Roundtable for Asia regional heads of function and senior public affairs practitioners (held by the Centre and the US Public Affairs Council in Hong Kong) sparked off an exciting discussion about the sociopoli.. read the full article
9 Aug 2011:
In need of ‘sparks’

Thomas Friedman, the New York Times columnist and author, describes himself as a ‘frustrated optimist’. So it is fitting that during a discussion last week in a packed Sydney Opera House he presented his frustr.. read the full article
28 Feb 2011:
Enter, stage left, cloud computing

With all the hype surrounding social media it is easy to ignore other important technological developments that can have significant impact on a company’s operations and relationships with internal and external stakeholde.. read the full article
22 Dec 2010:
Priorities for public policy

Participants at the Centre’s recent Head of Function and Senior Practitioner Roundtable had an opportunity to discuss the changing political climate and pressing policy issues. The recent election and instalment of .. read the full article
10 Dec 2010:
Social media impact public affairs

The Centre recently hosted its annual Heads of Function and Senior Practitioner Roundtable in Sydney. Doug Pinkham, president of the US Public Affairs Council, addressed participants during an insightful dinner speech and a pre.. read the full article
29 Oct 2010:
Value in stakeholder engagement

Last week, the Centre hosted a practitioner breakfast meeting with prominent professor Ed Freeman, from the University of Virginia’s Darden School of Business. During the discussion that followed, Professor Freeman.. read the full article
28 Sep 2010:
Spotlight on internal communications

Our conversations with practitioners in Australia and Asia suggest that corporations have elevated the focus afforded to internal communications as a value-creator for their business. Looking ahead, it is possible that internal.. read the full article
14 Sep 2010:
Doing business in Asia

The Centre and the US Public Affairs Council held their annual Roundtable for regional heads of function and senior public affairs/public relations practitioners on September 3 in Hong Kong. The Roundtable provides an opportuni.. read the full article
13 Aug 2010:
The rise of the supply chain

A series of recent media analyses focuses on a rising number of employee protests relating to the working conditions in China and other Asia countries. Chinese workers, in particular, are demanding better wages and more humane.. read the full article
6 Jul 2010:
What is reputation?

Often the worlds of academia and business interact to ‘drive’ what we call best practice. A recent article in the Corporate Reputation Review - ‘A systematic review of the corporate reputation literatur.. read the full article

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